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Today, your hotel or inn's website is much more than a digital business card: it is a strategic sales channel. A well-structured and optimized website can attract new guests, strengthen your brand, and boost direct bookings, thereby reducing your dependence on OTAs and increasing your profitability.
But what are the essential elements of your hotel or inn's website?
The Erbon Hospitality Insight blog presents 12 essential points that can help you turn your website into a booking and profit machine.
1. Attractive design and intuitive navigation
A modern, clean design with well-organized menus conveys confidence and helps visitors quickly find what they are looking for, from rates to photos and contact information. It is important to maintain your hotel's visual identity, but be careful with strong colors that can tire visitors.
2. High-quality photos and videos
Images sell experiences. Invest in professional photos of rooms, common areas, and local attractions. If possible, include short videos, as they increase engagement and help guests imagine themselves at your hotel.
3. Integrated booking engine
An intuitive and secure booking engine ensures that guests complete their reservations directly on your website, without paying commissions to third parties. Offer exclusive promotions to encourage direct bookings.
4. Complete and clear information
All questions must be answered on the website, including rates, types of accommodations, cancellation policies, breakfast, extra services, and unique features. Transparency reduces unnecessary contact and speeds up the purchasing decision.
5. Mobile version and fast loading
Studies indicate that currently in USA more than 60% of reservations are already made via smartphones. Investing in a smartphone version is essential; a responsive website that loads quickly is essential to provide a good experience and increase conversions.
6. Detailed and interactive location
Add interactive maps (Google Maps) and information about nearby points of interest, restaurants, tourist attractions, and transportation options. This makes it easier for those planning their trip to make a decision.
7. Social media integration
Connect your website to the hotel's social media accounts. Active engagement on channels such as Instagram, Facebook, and TikTok generates engagement, trust, and increases the reach of campaigns. Good content on social media can lead visitors to book on the website.
8. Content in more than one language
If your hotel welcomes foreign guests, offer versions of your website in other languages. This increases accessibility and confidence for those looking to book from other countries.
9. SEO and relevant content
Work on SEO so that your hotel is easily found on Google. Publish strategic content, such as tips about the region, local cuisine, and upcoming events, to attract guests who are still in the research phase.
10. Testimonials and reviews
Including real reviews increases credibility. Testimonials on the website itself help convince potential guests who are comparing options.
11. Well-positioned CTAs (Calls to Action)
Buttons such as “Book Now,” “Contact Us,” or “Request a Quote” should be visible on all pages. Good CTA positioning significantly increases the conversion rate.
12. Easy and quick contact
Offer multiple contact channels (WhatsApp, form, phone, and email) and keep them always visible. The easier it is to get in touch, the greater the chances of conversion.
A well-structured website is one of your hotel's greatest allies. It generates more direct bookings, improves the guest experience from the first contact, and strengthens your brand.
If you want to modernize your hotel's website and connect it to a complete PMS, count on Erbon. Our system integrates a booking engine, hotel management, and much more to simplify your operation and increase your sales.
Want to know how? Talk to us and find out how to turn your website into a real sales channel.
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