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In the hotel industry, attracting and retaining guests requires more than a good structure and excellent service. Today, the customer's first contact with your hotel usually happens digitally - whether it's a Google search, a post on social media, or a review on a specialized website. That's why investing in digital marketing is no longer an option: it's a strategic necessity.
This article is for you if you run a small or medium-sized hotel. We will explore two powerful approaches to help your hotel stand out online: Online Presence Optimization (SEO) and the strategic use of Content Marketing and Social Media.
Online Presence Optimization: Get Found at the Right Time
When a potential guest searches for “hotel in [your city]” on Google, does yours appear among the first results? If not, it's time to invest in SEO (Search Engine Optimization) - optimizing your website for search engines.
What your hotel can do:
- Create a responsive and fast website: it needs to load well on both desktop and mobile.
- Use strategic keywords: insert terms like “hotel with breakfast in [city]” naturally into your texts.
- Collect and respond to online reviews: the more positive and recent they are, the better your ranking.
- Invest in Google My Business: This free tool helps your hotel stand out in local searches.
But what is Google My Business anyway?
Google My Business is a free Google tool that allows businesses, such as hotels, to appear prominently in local searches and on Google Maps. By registering your hotel, you can display important information such as your address, telephone number, website, photos, opening hours, and customer reviews. This increases the visibility of your brand and makes it easier for potential guests to find and choose your hotel when the time comes.
Being well positioned on Google increases your hotel's visibility, attracts qualified traffic to the site, and increases the chances of conversion into direct bookings.
Content Marketing and Social Media: Win Through Relevance
The guest's journey begins long before they book. They want inspiration, trust, and good recommendations - and this is where content and social media come in.
Practical tips to apply to your hotel:
- Create a blog with relevant content: share tips on tourism in your region, itinerary suggestions, local events, and curiosities that will delight your future guests. A good example is the Erbon Hospitality Insights blog, which was essential in strengthening the promotion of our product, increasing our digital presence, and consolidating our online positioning. Most importantly, it has brought us even closer to our customers, creating real connections through valuable content.
- Share your day-to-day life on social media: show behind the scenes at the hotel, how you care for your guests and the differentiating features of your experience.
- Use quality videos and images: they generate greater engagement and are ideal for platforms such as Instagram, Facebook, and TikTok.
- Take advantage of Stories and Reels: quick and dynamic formats that show the routine with lightness and authenticity.
- Invest in targeted ads: with little investment, you can reach exactly the audience you want to attract.
By offering valuable content, you build authority, connect with your audience, and keep your hotel present in travelers' minds.
Digital as an ally for hotel growth
Investing in Digital Marketing is fundamental to standing out. With well-planned and executed actions, hotels can increase their visibility, attract more guests, and generate real results sustainably.
Whether it's a well-structured online presence or inspiring content on social media, the important thing is that your hotel's brand is where your future guests are: on the internet, looking for memorable experiences.
With the help of Erbon Hospitality's solutions, your hotel's digital management can be even more efficient, integrated, and connected to results.
👉 Contact Erbon and find out how we can help your hotel grow digitally and turn its online presence into concrete results.
Digital transformation is already shaping the future of hospitality. By applying good digital marketing practices, you not only increase your hotel's visibility but also create lasting connections with your guests.
Harness the power of online to tell your hotel's story, attract more customers, and consolidate your brand in the market. A tip: Get started today!
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