How Guest Apps and Self-Service Systems Can Revolutionize the Hotel Experience.

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The guest experience is one of the most important pillars of modern hospitality. In an increasingly competitive market, hotels must adopt technologies that optimize service, reduce friction, and make the stay more personalized and efficient.

In this context, guest apps and self-service systems have emerged as indispensable tools for transforming the hotel experience and providing numerous benefits for guests and establishments.

Guest Apps: Personalization and Convenience

Mobile apps are revolutionizing the way guests interact with hotels. With a simple tap on the mobile screen, you can access a range of features that make your stay more convenient and personalized:

Digital check-in and check-out: Guests can avoid queues at reception by carrying out these processes directly through the app.

Erbon recently launched its Digital Signature module, Paperless - where it is possible to check in using a digital signature.

Service requests: From in-room meal requests to spa appointments or cleaning requests, everything can be done quickly and conveniently.

Direct communication with hotel staff: Integrated chats allow guests to ask questions and resolve doubts without having to travel.

Room control: Some hotels already offer integration with smart devices, allowing guests to adjust the lighting, temperature, and curtains via the app.

Personalized recommendations: Suggestions for tours, restaurants and events based on the guest's preferences make the experience richer and more satisfying.

Self-Service Systems: Agility and Efficiency

In addition to apps, self-service systems have become increasingly common in hotels, giving guests greater autonomy and reducing the need for face-to-face interaction with staff. Among the main advantages are

Self-service totems: Available in the hotel lobby, these devices allow guests to check in and check out quickly and intuitively.

Digital keys: Instead of magnetic cards, guests can use their smartphones to access their rooms.

Automated payments: Technology allows guests to make payments digitally and securely, without having to go through reception.

Interactive menus in restaurants: Orders can be placed directly from tablets or interactive screens, reducing waiting times and increasing service efficiency.

Emerging technologies that are transforming hospitality

In this context, we also have emerging technologies that are shaping the hotel sector, bringing new solutions to enhance the guest experience and optimize hotel operations.

Some of the main emerging technologies include:

Artificial Intelligence (AI): Used for chatbots, virtual assistants, and predictive analysis, improving personalization and service efficiency.

Internet of Things (IoT): Enables intelligent control of rooms, from lighting and temperature to connected electronic locks.

Facial recognition: has already been adopted in some hotels for check-in and security, speeding up the process and reducing the need for physical contact.

Virtual and Augmented Reality (VR/AR): Offers virtual tours of rooms and common areas, as well as interactive experiences for guests.

Big Data and Predictive Analytics: Used to understand guest behavior, predict preferences, and optimize pricing and marketing strategies.

Automation and Robotics: From robotic service assistants to automated cleaning and delivery services within the hotel.

Benefits for Hotels and Guests

Implementing these technologies not only improves the guest experience but also brings operational advantages to hotels, such as:

Reducing queues and optimizing service at reception.
Increased customer satisfaction and loyalty.
More efficient management of demands and requests.
Reduced operating costs with automated processes.
Differentiation in the market, making the hotel more innovative and attractive.
Increased security for payments and access to rooms.
Greater comfort and convenience for guests, who can personalize their experience according to their needs.

The future of hospitality lies in digitalization and personalization of the guest experience. Mobile apps, self-service systems, and new emerging technologies are no longer a differentiator, but a necessity to keep up with the expectations of the modern traveler. Hotels that invest in these technologies guarantee a more agile, eficiente, and satisfactory service, resulting in happier guests and more profitable businesses.

If you want to know more about how technology can transform the experience at your hotel, get to know Erbon's solutions and stay ahead in the hospitality sector!