PMS Integrated with Distribution Channels: The Key to Efficient Bookings and More Revenue for Your Hotel.
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Managing hotel reservations can be a major challenge, especially with multiple sales channels. Platforms such as OTAs (Online Travel Agencies) and direct booking engines are essential for maximizing occupancy but require efficient organization to avoid overbooking, rate discrepancies, and lost reservations. Integration between the PMS and distribution channels has emerged as the ideal solution to ensure that all information is synchronized in real time, optimizing the hotel's operation.
This article explores how this integration can automate processes, improve operational efficiency, and enhance the experience for hotels and guests. Shall we take a look?
What is a PMS (Property Management System)?
To begin with, we'll briefly introduce what a PMS is.
A PMS is a hotel management system that centralizes and manages all hotel operations, including reservations, check-ins, check-outs, room control, inventory, and financial reports.
PMS's main functions:
- Reservation management: unifies all reservations, whether direct or via OTAs.
- Availability control: Updates occupancy in real-time.
- Rate management: Allows price adjustments according to demand.
- Management reports: Provides strategic data for informed decisions.
The Role of Distribution Channels in Hospitality
What are OTAs?
OTAs, such as Booking.com, Expedia, and Airbnb, connect travelers to hotels, increasing the establishment's visibility and facilitating online booking.
Direct Booking Engines
Implemented on hotel websites, direct booking engines allow guests to book without intermediaries, increasing the hotel's profitability by avoiding commissions.
The Challenges of Managing Multiple Channels Manually
Overbooking risks
Without automation, the risk of two bookings for the same room on different channels is high, causing inconvenience for guests and staff.
Learn more about Overbooking by clicking on the image below:
Discrepancies in Rates and Availability
Lack of synchronization can result in divergent prices between channels, damaging the hotel's reputation and revenue.
Difficulty in updating dynamic rates
The hotel industry requires frequent price adjustments according to demand. Managing this manually across multiple OTAs is laborious and prone to failure.
How Integration between PMS and Distribution Channels Works
PMS integration with distribution channels ensures that rates, availability, and reservations are automatically synchronized, optimizing management.
A. Automatic synchronization of reservations
Each new booking made through an OTA or the hotel's booking engine is instantly recorded in the PMS, eliminating the risk of overbooking.
B. Dynamic Rate Update
Price adjustments are applied simultaneously to all OTAs and booking engines, ensuring competitiveness and maximizing revenue.
C. Centralized Reports
From a single system, the hotel can monitor the performance of each sales channel and optimize marketing and distribution strategies.
Benefits of Integrating PMS and Distribution Channels
✅ Reduction of Errors and Overbooking: Automated processes eliminate manual errors, ensuring accurate bookings.
✅ Time Savings: Automated updates free up staff to focus on customer service and commercial strategies.
✅ Increased Revenue: Revenue Management strategies are optimized, ensuring competitive prices and maximized occupancy.
✅ Improved Guest Experience: Always-correct rates and availability provide a more reliable and smooth booking process.
The Role of Erbon's PMS in Integration with OTAs and Booking Engines
Erbon's PMS was developed to facilitate integration with various OTAs and direct booking engines, offering centralized and efficient management.
A. Intuitive and customizable interface
Erbon's system allows quick and personalized adjustments to rates and availability with just a few clicks.
B. Real-time synchronization
The great advantage of Erbon's PMS is that it updates instantly across all sales channels, minimizing errors and ensuring total control.
C. Revenue Management Support
With simplified integration, hotels can implement dynamic pricing strategies and optimize revenue according to demand.
How to Implement PMS Integration with Distribution Channels
A. Choose a PMS with Automated Integration
Opt for a PMS that offers complete integration with OTAs and booking engines, such as Erbon's PMS.
B. Train Your Team
Train your staff to operate the system efficiently, ensuring quick adjustments to rates and occupancy.
C. Monitor Results and Adjust Strategies
Use reports to track performance and optimize your hotel's distribution.
Integration between PMS and distribution channels is essential for hotels seeking operational efficiency and greater profitability. With automated processes and always synchronized data, hotels eliminate errors, increase revenue, and improve the guest experience.
Erbon's PMS makes this integration simpler and more effective, allowing hotel staff to focus on what matters: offering a memorable stay for their guests.
Simplify your hotel management now! Click here and discover how Erbon's PMS can transform your operation.
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