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Working remotely gives us flexibility, but there’s an indescribable energy that only happens when we bring a company’s brightest minds together in the same room.
Between July 14 and 16, in São Paulo, we did exactly that.
We brought together our Executive Board (including CEO Diogo Nobre, who joined us directly from the U.S.), Operations, Sales, Marketing, Product, and HR for a three-day in-person meeting. The goal wasn’t just to socialize, but to set the course for hotel technology in the coming years.
In fact, if you’re in the industry—whether as an Erbon partner or client—what was discussed that week will directly impact how you manage your business. Here’s a look at what went on behind the scenes at this meeting.
1. Strategic Repositioning
Innovation on autopilot is impossible. The hospitality market is changing, guest behavior is becoming more demanding, and technology must keep pace without creating friction at the front desk.
It was precisely with this premise in mind that we began our strategic realignment for the second half of 2026.
We engaged in in-depth discussions about Erbon’s repositioning in the market. The idea is not just to be a software provider, but to be partners who resolve all the invisible bottlenecks that erode hotels’ profitability. To make this a reality, we’ve aligned the process across all departments, ensuring that innovation originates in the Product team but reaches you with complete clarity and support.
2. The First Operations and Intelligence Platform for the Hospitality Industry: HOIP
And speaking of innovation, the highlight of our meeting was bringing to life something that will be a game-changer.
Over the past few years, we’ve recognized that the market is fed up with dealing with fragmented systems. To address this structural pain point, we internally unveiled Erbon HOIP: the first Operations and Intelligence Platform for the Hospitality Industry.
It was created with a bold purpose: to unify data, automate operations, and, above all, deliver real insights so that hoteliers can make safer, more informed financial decisions.
See below for a look at the presentation:
3. New Integrations and Excellence in Customer Service
In addition to this major launch, we’ve been working on other initiatives that directly impact the experience of those who trust Erbon. The main discussions centered on three pillars:
- Customer Service Benchmark: We rigorously evaluate our support processes. The goal is clear: to reduce response times and increase efficiency, ensuring that your hotel never stops running.
- Atlas and Nexus: We announced the development and launch of new integrations to enhance the solutions you already know.
- Market Opportunities: We analyze our customers’ real pain points and competitive trends to ensure that every line of code written in 2026 makes sense on the front lines of your front desk.
A voz de quem faz acontecer
E como nada traduz melhor o sentimento desses três dias de imersão do que a percepção de quem constrói a nossa cultura diariamente, veja como Ivan Estevão, do Marketing Erbon, resumiu essa experiência:
"Foi uma semana extraordinária por dois motivos. Primeiro por acelerar a absorção dos novos objetivos de negócio da Erbon por parte de todos os colaboradores e, segundo, por nos mostrar que continuamos com um único objetivo: escalar, ajudando o mercado hoteleiro a seguir esse mesmo movimento.
Prova disso, é a criação da primeira Plataforma de Operação e Inteligência para Hotelaria (HOIP): um dos maiores lançamentos da Erbon para esse segundo semestre."
— Ivan Estevão - Marketing e Comunicação Erbon
Conclusion: We’ve grown to help you scale
The July event was a milestone for our internal culture, but the true impact will be felt very soon at every hotel that uses our technology.
By investing in alignment between Sales, Product, and Support, we’re ensuring that every solution that reaches you is more secure, intuitive, and profitable. That’s why we firmly believe that the releases planned for the second half of the year will redefine what you expect from management software.
Want to follow this evolution up close?
Stay up to date on all our releases on our social media channels or click the button to visit our website.
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